Medium: Adobe Illustrator – Adobe Dimensions
Process and Intention:
Creating an energy drink like Energym involves a comprehensive design process, merging strategic branding with visual appeal to attract the target market while conveying its essence and benefits.
Illustrator facilitates the conceptualization of brand elements, logos, typography, and color palettes that resonate with the brand’s identity and appeal to the intended audience. The logo embodies the drink’s energy-boosting properties, while carefully selected fonts and colors evoke a sense of vigor and vitality.
Adobe Dimensions brings the design to life by displaying the cans in a marketable way. With this software, you can adjust lighting, shape of objects, positioning, background and so much more. It is a very fun process to use such a 3D modeling software.